Hold On!

Hold Up

Please select a minimum of three sectors in the menu above.

Got It
  • Virtual Piggy lets busy parents teach their kids the value of money
  • Virtual Piggy lets busy parents teach their kids the value of money
    Jason Karampatsos (2011) ©
CASE STUDY

Virtual Piggy: the true value of pocket money

Digitisation has exposed kids to far more purchase opportunities and products. Online family wallet Virtual Piggy places money responsibility in kids' hands, while parents maintain control.

Location Antigua and Barbuda--Saint John's

Scope
"My sister had loads of birthday parties," says 13-year-old Mimi, recalling the lengths she went to in order to buy her own iPhone. "I found out the cost of all the parties, added it up over five years, included a pair of shoes Mum had bought her, put it all together and gave Mum the bill." [1]

The amount of purchase opportunities and products kids are exposed to has spiked as a by-product of digitisation, and teaching children as young as seven years old the value of money is more important than ever. Enter Virtual Piggy, ...

Canvas8