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  • Virtual Piggy lets busy parents teach their kids the value of money
  • Virtual Piggy lets busy parents teach their kids the value of money
    Jason Karampatsos (2011) ©
CASE STUDY

Virtual Piggy: the true value of pocket money

Digitisation has exposed kids to far more purchase opportunities and products. Online family wallet Virtual Piggy places money responsibility in kids' hands, while parents maintain control.