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  • Western brands like Nike are generally seen as superior quality to Chinese ones
  • Western brands like Nike are generally seen as superior quality to Chinese ones
    Jonathan Kos-Read, Creative Commons (2010) ©
REPORT

The role of foreign brands in China

Brands from around the world are keen to appeal to China's evolving middle market. But what do Chinese people want from foreign brands? We spoke to marketing professor Lily Dong to find out.