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  • Ford's commissioning of a Rozendaal piece indicates a shift in mindset
  • Ford's commissioning of a Rozendaal piece indicates a shift in mindset
    Rafaël Rozendaal (2013) ©
CASE STUDY

Simple: the wonder of the useless web

From apps to art, there’s a growing focus on clarity and dynamism. Abstract and beautifully simplistic, this new aesthetic has the power to reach outside the screen and into our minds.