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  • Ford's commissioning of a Rozendaal piece indicates a shift in mindset
  • Ford's commissioning of a Rozendaal piece indicates a shift in mindset
    Rafaël Rozendaal (2013) ©
CASE STUDY

Simple: the wonder of the useless web

From apps to art, there’s a growing focus on clarity and dynamism. Abstract and beautifully simplistic, this new aesthetic has the power to reach outside the screen and into our minds.

Location Global

Scope
The internet places a vast, interconnected universe at our fingertips. Every whim and preference is just a Google away. As the internet becomes homogenised, it’s getting easier to find exactly what we want, exactly when we want it. But is this instantaneous information gratification eroding our sense of play and wonder?

Digital artists like Dutch-Brazilian Rafaël Rozendaal are pushing back, creating a ‘useless’ experience that allows space for emotion and basic interaction. And it’s not restricted to art; from minimalist apps like Clear to Penguin’s text-less job advert, there’s a growing focus on surprise, clarity and dynamism. ...

Canvas8