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  • Sparking children's curiosity by bringing dinosaurs to life
  • Sparking children's curiosity by bringing dinosaurs to life
    Dinovember (2013) ©
CASE STUDY

Dinovember: how dinosaurs are saving play

From posing toys while their kids are asleep to sending their teddy bears on package holidays, parents are encouraging creativity and excitement that relies on imaginations rather than iPads.

Location Europe / Global / North America

Scope
"It began modestly enough. The kids woke up to discover that the dinosaurs had gotten into a box of cereal and made a mess on the kitchen table..."

In a world where convenience and speed are paramount, there’s a growing desire for something unexpected – something that sparks a sense of wonder and curiosity, and takes us out of the everyday. From posing toys while their kids are asleep to sending their teddy bears off on a package holiday to Japan, parents are encouraging creativity and excitement that relies on their children’s imaginations rather than their iPads.

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