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  • Now that we're all carrying smartphones, we're only hesitating more
  • Now that we're all carrying smartphones, we're only hesitating more
    Manuela de Pretis, Creative Commons (2012) ©
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Why more choice isn't always better

In an increasingly cluttered marketplace, how can retailers deal with ‘choice overload’? Psychologist Barry Schwartz tells us what’s working and what isn’t in the quest to choose better.