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  • Motorola wants to change the way people see smartphone ownership
  • Motorola wants to change the way people see smartphone ownership
    Project Ara (2013) ©
CASE STUDY

Modular pursuits: building the future of smartphones

With a strong focus on community collaboration, Motorola’s Project Ara is open to third-party developers – so everyone has a say in what their phone does, how it looks and how much it costs.

Location United States

Scope
In 2013, 1.5 million mobile phones will be thrown away or fall into permanent disuse. It’s an age of disposable technology – but there’s a growing demand for a smartphone that’s not only worth keeping but can be customised in the same way that cars, music and clothes are tailored to particular preferences.

Tapping into the desire for customisation and transparency in an industry that traditionally keeps the design process under wraps, Motorola is rising to the challenge with Project Ara. They’re creating a smartphone with easily interchangeable parts – letting people choose exactly how they want to ...

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