Australian women’s fashion retailer Sass & Bide launched its Spring 2014 campaign with the world’s first interactive, shoppable ‘3D’ advert, FREETOWN. But as digital and luxury continue to merge, will it dilute or magnify exclusivity?

In July 2011 Luna Park Sydney launched My Experience, a blended reality campaign which allows visitors to automatically update their Facebook statuses and compete for 'daredevil points' with a swipe of their entry wristbands.

In 2008, 22-year-old Australian Chris Raine decided to give up drinking for a year, and blogged his experience on a website, Hello Sunday Morning. His behaviour has influenced thousands of fellow Gen Y-ers to take their own abstinence pledge.

Dipak Nayar explores the shift from ‘old’ affections and traditions to an Australia redefined, where branding will increasingly need to reflect the nation’s shifting cultural demographics.

The Australia Council’s 'Arts in Daily Life' study has confirmed that Australia is a nation filled with creatives. Almost half of Australians (48%) are actively involved in making of art, one in five are musically active and 30% are involved in creative arts and crafts.

Beauty Mate is one of the favourite Australian men's skincare brands. But are Aussie men really that keen to be preened? And how does the modern shampooed, shaved and waxed type sit alongside the traditional view of the Aussie bloke?

Sneaker culture in Australia is thriving, and a new market is expanding at the intersection of streetwear and luxury. Innovative retail store Sneakerboy appeases both the thirst for digital retail experiences and the demand for great footwear.

Yatango mobile CEO Andy Taylor is attempting to crack the Australian telecoms market with a new approach. The company aims to challenge the conventional negative traits of the industry - and by creating a community around the brand, Taylor hopes to shake things up.