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  • There's a growing Chinese appetite for local, ethical and traditional produce
  • There's a growing Chinese appetite for local, ethical and traditional produce
    Nokia (2013) ©
CASE STUDY

Conscientious consumption: the new Chinese foodie

As ethics and quality are prioritised over surface-level appeal more than ever before, HK Honey is perfectly positioned to cater to the increasingly environmentally-aware Chinese consumer.

Location China / Hong Kong

Scope
From showboating purchases to appreciating subtlety, the Chinese luxury shopper has undergone a stark transformation. At the same time, discerning foodies are growing bored of flashy foie gras, favouring locally and ethically sourced high-quality produce.

This breed of cuisine is enjoying an emergence in Hong Kong, where the dining circuit is teeming with premium dishes – and a rising environmental conscience. It's in this climate that HK Honey’s local, ethical and traditional produce has flourished.

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