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  • Hermès vs. Homiés: how are luxury brands responding to parodies?
  • Hermès vs. Homiés: how are luxury brands responding to parodies?
    Brian Lichtenberg (2013) ©
CASE STUDY

Brian Lichtenberg: reappropriating luxury

A new generation of streetwear labels are designing parodies of iconic logos, testing legal boundaries and challenging the assumption that the fashion industry takes itself too seriously.

Location North America / Northern Europe

Scope
"Cathy Horyn is a schoolyard bully and a little bit of a stand-up comedian," wrote Saint Laurent creative director Hedi Slimane in an open letter to the journalist responsible for a scathing review of his Spring 2013 collection. "Insiders argue she's an average writer, and that her sense of style is seriously challenged." [1] Slimane would not be the first designer to get his claws out over some poorly-received critique, and the fashion industry as a collective is often denounced for taking itself too seriously. [2]

Yet a new generation of labels that poke ...

Canvas8