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  • True immersion in real British heritage, coupled with modern expertise
  • True immersion in real British heritage, coupled with modern expertise
    Whistling Shop (2013) ©
CASE STUDY

A taste of history at Whistling Shop

The information age has bred a new kind of consumer who seeks variety and adventure. Cellar bar Whistling Shop immerses visitors in Old-London heritage while offering a familiar entry point.

Location United Kingdom--London

Scope
The information age has bred a new kind of consumer. Seeking variety and adventure, they're well-adjusted to an expanse of choices,  weaving the thrill of discovery into their consumption habits. As such, capturing their attention means finding a balance between the novel and the familiar.

Dingy cellar bar Whistling Shop has located this sweet spot. Steeped in the 19th century drinking culture of old-London gin palaces, its menu is honed to perfection for every customer – whether a drinks connoisseur or a complete amateur. Bridging the 200-year gap between then and now, visitors are free to explore not ...

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