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  • How much authority do celebrity spokespeople really project?
  • How much authority do celebrity spokespeople really project?
    Gage Skidmore, Creative Commons (2013) ©
REPORT

The rise of the celebrity 'expert'

Authority is slipping away from 'traditional' experts – and into the hands of celebrities. But is 'standing out' from a sea of products as simple as putting a famous face on a brand?