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  • How much authority do celebrity spokespeople really project?
  • How much authority do celebrity spokespeople really project?
    Gage Skidmore, Creative Commons (2013) ©
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The rise of the celebrity 'expert'

Authority is slipping away from 'traditional' experts – and into the hands of celebrities. But is 'standing out' from a sea of products as simple as putting a famous face on a brand?

Location Global

Scope
What expertise does chef Jamie Oliver have in nutritional science, or education? What about actress and model Jenny McCarthy in the field of epidemiology? Jude Law or George Clooney in international relations? None, by traditional standards of expertise. It's always been earned through professional training and experience. But now, authority is slipping away from 'traditional' experts – and into the hands of celebrities.

It's a simple formula. In a sea of information, products and ideas competing for limited attention, celebrities provide a familiar foothold. Whether or not they have actual expertise in the fields they dabble in, they ...

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