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  • The Hointer concept combines the efficiency of online retail with the perks of physical stores
  • The Hointer concept combines the efficiency of online retail with the perks of physical stores
    Hointer (2013) ©
CASE STUDY

Shopping in the smartphone age

Clothing store Hointer is out to revolutionise retail. It combines the best of physical and digital in a customer-centric real-world experience that's as fast and efficient as buying online.

Location United States

Scope
Imagine shopping without any annoying sales assistants hovering over your shoulder. While this is the norm for online shoppers, it's a trend that innovators like clothes shop Hointer are bringing offline. At the Seattle-based store, staff can be summoned at the push of a button, perfectly-fitting jeans magically appear in the fitting room, and products can be checked-out on your smartphone – no hassle.

Appealing to the kind of people who get kicks from self-scanning groceries faster than their neighbours, the store uses technology to eliminate high-street annoyances and accentuate its best bits. Joining innovators like Bonobos, Levi's ...

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