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  • Millennials want the freedom to experience as many things as possible during their 20s
  • Millennials want the freedom to experience as many things as possible during their 20s
    Wikipedia (2013) ©
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Adulthood: a big commitment

Sidestepping conventions of adulthood, 20-somethings are exploring who they want to be and evading responsibility for a while. But how do you figure out a generation that can't keep still?

Location Europe / Global / Northern Europe / Southern Europe / Western Europe

Scope
“I don't even want a boyfriend,” claims Girls protagonist Hannah. “I just want someone who wants to hang out all the time and thinks I'm the best person in the world and wants to have sex with only me.” [1] From Australian rapper Iggy Azalea's rejection of personal identity through her Southern American drawl, to a universal downturn for big-ticket purchases like cars, Millennials are professional commitment-phobes. The rise of social media has even turned friendship – once earned through getting to know someone – into a clickable commodity.

Turning 21 used to be a ...

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