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  • The loss of a limb doesn't have to mean the loss of identity
  • The loss of a limb doesn't have to mean the loss of identity
    Bespoke Innovations (20130 ©
REPORT

A cure for bad design?

With functionality a top priority, medical products often lose out on aesthetics. But with a new focus on holistic, humanised design, innovative brands are sparking a healthcare revolution.

Location Global

Scope
“Why don't we value aesthetics enough in healthcare?” says IDEO's David Webster. “It's a huge missed opportunity.” With functionality a top priority, products like medical jewellery and wheelchairs often lose out on looks - but things are changing. A broader measure of well being, 'wellness' is a concept that accommodates not just physical health, but mental, emotional and social health too. With this heightened awareness of people's needs, innovative brands in the healthcare space are adapting the look and feel of their products accordingly.

This holistic, humanised approach has helped differentiate brands like Help Remedies in the $200 ...

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