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  • Targeting fashion-conscious Millennials with a disruptive, rebellious brand image
  • Targeting fashion-conscious Millennials with a disruptive, rebellious brand image
    Warby Parker (2013) ©
CASE STUDY

Specs appeal: how Warby Parker revolutionised eyewear

80% of the world's eyewear brands are manufactured by a single company. In 2010, Warby Parker – a start-up with a revolutionary e-commerce platform – set out to disrupt the marketplace.