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  • Effortless charity: Give as you Live is unobtrusive but effective
  • Effortless charity: Give as you Live is unobtrusive but effective
    Breakfast at Persephone's (2013) ©
CASE STUDY

Cause comparison: shopping for values?

By seamlessly enabling online shoppers to donate as they spend, Give as you Live is activating a new market of donors, while freeing them from buyer's remorse.