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  • A haven for procrastinators and cat lovers - but BuzzFeed also offers serious content
  • A haven for procrastinators and cat lovers - but BuzzFeed also offers serious content
    BuzzFeed (2013) ©
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The listicle: BuzzFeed’s secret weapon

With a lighthearted tone that appeals to Millennials looking for a bit of light relief – and something funny to share on Facebook – BuzzFeed has nailed a formula that's got everyone talking.

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Ever needed 41 reasons why pugs are the most majestic creatures on Earth? Even those that haven't lost hours of browsing to BuzzFeed will be familiar with its most recognisable export: the snappy, light-hearted 'listicle' which has garnered as many critics as imitators in its flight around the social web.

Yet in just five years BuzzFeed has built a media empire on its ability to create clickable, sharable, compulsively social content. And behind the OMGs and LOLs is an increasingly sophisticated outfit that's not only turning a profit – but, according to web-ranking service Alexa, is now getting ...

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