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  • Could the flexibility of 'the Netflix for books' encourage more people to read e-books?
  • Could the flexibility of 'the Netflix for books' encourage more people to read e-books?
    Oyster (2013) ©
CASE STUDY

Oyster Books: subscribing to change

With personalised subscription-based services like Netflix and Spotify changing the way people consume film and music, is e-reader iPhone app Oyster planning on doing the same for books?

Location United States

Scope
The way we read is changing. But while the US e-book market has grown by 44% in the past year, readers and publishers alike are getting fed up with the inflexibility and price structure of the main players. Enter Oyster Books, a new app for the iPhone that has reinvented the e-book access model with a subscription-based library. Pundits are calling it 'the Netflix for books'.

Believing that the future of e-books is simply 'mobile' rather than on dedicated devices like the Kindle or iPad, Oyster's social media connectivity makes it easy to share and discuss books, while ...

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