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  • Offering an expert analysis of your musical taste by analysing your iTunes library
  • Offering an expert analysis of your musical taste by analysing your iTunes library
    Billboard (2013) ©
CASE STUDY

Musical selfies: Billboard's mobile masterpiece

People are retreating into digital bubbles, spending less time interacting with the world around them. Brands like Billboard are sounding out the rules of engagement in this personal space.

Location North America / Northern Europe / South America / Western Europe

Scope
Take a look around in any public space, from train platforms to the queue at Starbucks, and you'll notice dozens of people glued to their devices. In July, a study by Jumio Inc. found that 72% of Americans are always within five feet of their smartphone, surreptitiously checking them everywhere from church to the shower. [1]

But as people spend more time plugged into iPods, tablets and smartphones, they're spending less time engaging with the world around them. People who are tethered to a digital device “tune out” their surroundings, switching on their “digital personal space” ...

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