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  • The Google-Nestlé partnership has been questioned, but it could be mutually beneficial
  • The Google-Nestlé partnership has been questioned, but it could be mutually beneficial
    KitKat (2013) ©
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KitKat: how Android caught a break

Google has announced that Android 4.4 will be called KitKat, after the Nestlé chocolate bar. Commentators are befuddled, but the collaboration could benefit both parties. Here's how...

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Cupcake. Ice Cream Sandwich. Jelly Bean. For Android owners, these are more than just delicious treats. Google has a history of picking dessert names for new versions of its mobile operating system – because “these devices make our lives so sweet”. [1]

Continuing the tradition, the latest update has been known as Key Lime Pie – until now. On 3rd September, Google announced that Android 4.4 will actually be called KitKat, after the Nestlé chocolate bar. While commentators are befuddled, in theory, the collaboration is more 'mac and cheese' than 'chalk and cheese'. It's a perfect ...

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