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  • Consumers are increasingly demanding services that are tailored to their preferences
  • Consumers are increasingly demanding services that are tailored to their preferences
    Ricky Qi, Creative Commons (2010) ©
CASE STUDY

Four Seasons pin down personalised travel

Impersonal, generic guidebooks are a thing of the past. Four Seasons is curating unique, personalised travel recommendations on Pinterest, extending its culture far beyond its physical walls.