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  • People are searching for deeper, more immersive experiences - whatever the cost
  • People are searching for deeper, more immersive experiences - whatever the cost
    Khairul Nizam, Creative Commons (2012) ©
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The Great Escape: from product to experience

As experiences – 'memorable events that engage people in inherently personal ways' – become the predominant economic offering, what are the implications for businesses and organisations?

Location North America / Northern Europe / Oceania

Scope
In the '70s, futurist Alvin Toffler envisioned an emerging 'experiential' industry, in which people would spend increasing proportions of their salaries on amazing experiences. His vision came true. Today, in the developed world, experiences are fast becoming the most valued way to spend time, money and effort.

As experiences – 'memorable events that engage people in inherently personal ways' – become the predominant economic offering, what are the implications for businesses and organisations? It's a nebulous shift, but one that begins with understanding how values have changed in the developed world over the past forty years.

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