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  • LEGO involves all customers, from its young target audience to its niche older fans
  • LEGO involves all customers, from its young target audience to its niche older fans
    Jinho Jung, Creative Commons (2009) ©
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Why LEGO went back to the brick

After hitting a brick wall, LEGO worked its way back to the top of the toy industry. David Robertson, Professor of Innovation and Product Development at Wharton, explains how.