Matthew Brown is the owner of Echochamber, a London-based creative retail trend intelligence agency with a global reach. As a futurist and speaker, he has spent the last 20 years advising on retail shifts across the world.

Gen Z (born 1997-2010)

Global

Communications

Media and Entertainment

Technology

Gaming

Publishing

'Disney passed on Iron Man, Star Wars games to focus on Disney Infinity', Quality Computer News

'Skylanders Is The UK's Biggest-Selling Toy, Activision Says', The Huffington Post

'Skylanders Game', Facebook

'Disney Infinity development cost exceeds $100 million, failure could force change at company', VG247

'Disney Reportedly Invested $100M in Disney Infinity', ScreenCrush

'Disney's new video game strategy: To Infinity and beyond?', CNBC

Appealing to kids and parents alike, Disney Infinity is a new gaming platform that immerses players in a fully-customisable social experience spanning both the physical and digital realms.

To Infinity and beyond: Disney's platform for the next generation