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  • A design-led, digital aesthetic will characterise the new Millennial-focused hotels
  • A design-led, digital aesthetic will characterise the new Millennial-focused hotels
    Marriott Hotels (2013) ©
CASE STUDY

How Marriott Hotels are checking-in with the self-sufficient generation

The traditional hotel star rating doesn't work for Millennials, but Marriott International is rethinking their business model in a $60m rebrand that focuses entirely on the Gen Y mindset.