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  • Portions are smaller, but people are treating themselves to more of them as a result
  • Portions are smaller, but people are treating themselves to more of them as a result
    Baked by Melissa (2012) ©
CASE STUDY

Baked by Melissa: why we're eating more miniature foods

Fuelled by the desire for guilt-free treats, companies are downsizing portions. With people enjoying smaller snacks more often, is bite-sized eating the future of indulgence?