Hold On!

Hold Up

Please select a minimum of three sectors in the menu above.

Got It
  • Digital channels offer unprecedented opportunities to engage people with causes
  • Digital channels offer unprecedented opportunities to engage people with causes
    ING Nederland, Creative Commons (2013) ©
REPORT

Anytime, everywhere: starting movements on social media

As the number of charities and non-profits increases, people are being hit by 'causes' on all fronts. To cut through 'cause overload', smart businesses are thinking more like non-profits.

Location Global

How do you start a social movement? As the number of charities and non-profits increases, people are being hit by 'causes' on all fronts. And with two thirds (66%) of people around the world saying they prefer to buy from companies that give back to society, it's becoming harder for businesses to communicate their broader purpose.

Cutting through 'cause overload' means starting a movement people can really get behind, and for businesses, this means thinking more like a non-profit. We spoke with Allyson Kapin, author of Social Change Anytime Everywhere to uncover insight into how non-profits are upgrading their ...

Canvas8