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  • Auchan's collaboration with Quirky puts consumers at the heart of change
    Quirky (2013) ©

Auchan: letting prosumers have their say

Auchan's partnership with social product development company Quirky meet the specific needs of a local market by putting customers right at the heart of change.

Location France

More than half of consumers use social media to rank products and write reviews. [1] Digitisation has catalysed the rise of the prosumer, and as shoppers become increasingly vocal about their needs, brands that take customer input into account are golden.

The prosumer's advocation of crowdfunding has initiated a start-up boom, where only the most desirable products and services gain the funding to move forward with production. Big brands are taking tips, using a more collaborative approach to market research to ensure their customers are located at the heart of innovation.