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  • BarEye is social nightlife app that allows people to flirt across the bar
    BarEye (2013) ©
CASE STUDY

BarEye: digitising the big night out

Drawing the virtual and physical together in an age of digital dating, BarEye is an app that allows users to engage with strangers in a bar - from online chat to real-world connections.

Location United States

Scope
"When sending women drinks," advises Sarah Stefanson of AskMen, "use the bartender as your wingman." [1] Sending drinks from across the bar is part Hollywood film trope and part clichéd opener, reserved for the smoother and richer breeds of bar-dweller. Yet as digitisation rises, the cornerstones of the traditional ice breaker are diminishing.

40 million US singles have tried out online dating, and Grindr now boasts more than six million users – and as the interest in digital dating grows, digital ice breakers are becoming the norm. [2][3]

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