Hold On!

Hold Up

Please select a minimum of three sectors in the menu above.

Got It
  • Blow-dry bars are booming, simply by selling hot air.
  • Blow-dry bars are booming, simply by selling hot air.
    Drybar (2013) ©
CASE STUDY

Haute Air: the booming market for blowouts

An new wave salons are turning a profit off hot air and ‘girl time’, as women place increasing emphasis on the intrinsic link between looking good and feeling good.