Hold On!

Hold Up

Please select a minimum of three sectors in the menu above.

Got It
  • Women who have the courage to assert their 'feminine' values are thriving as leaders
  • Women who have the courage to assert their 'feminine' values are thriving as leaders
    Dan Queiroz, Creative Commons (2010) ©
REPORT

Girl power: a new leadership paradigm

The modern woman is setting her sights on increasingly ambitious career. John Gerzema explains how her attitudes have changed, what hurdles she faces and how brands can cater to her needs.

Location North America / Northern Europe / South America / Western Asia / Western Europe

Scope
Around 80% of purchases are made or influenced by women, but with women making up less than a fifth of corporate board members, the gap between consumer and designer is huge. Despite this, the modern woman is setting her sights on increasingly ambitious career goals, and as concepts of power shift, they're more likely to succeed now than ever before.

John Gerzema, author of The Athena Doctrine, surveyed 64,000 people worldwide to find out which character traits comprise the ideal leader. Alongside co-author Michael D'Antonio, Gerzema discovered that two thirds of participants felt the world would be a ...

Canvas8