Gen Alpha (born 2011-present)

Gen Z (born 1997-2010)

Global

Communications

Shopping

Behavioural Sciences

'Cutting through the price clutter', Marketing Week

'Asda to reshape business around mums', Marketing Week

'Mums applaud Asda ad despite 'sexist' row', Marketing Week

'Asda cleared over 'sexist' Christmas ad despite more than 600 complaints', The Guardian

'Latest Mumdex reveals kids are more financially responsible', Asda

'Spilling the Beans: Asda's head of social media Dom Burch talks 1m Facebook fans, Walmart and cheese on beans on toast', The Drum

'Asda achieve Facebook engagement three times higher than average with big prize competitions', Wave

'How Consumers Interact With Brands on Facebook', Mashable

'What do Sainsbury's, Tesco, Asda and Ocado have in common? Poor online checkouts', Econsultancy

'Why Supermarkets Are So 20th Century', Mashable

'Stella Pear Cidre sales boosted almost 10% by Facebook Slingshot button', The Grocer

E-commerce can be a struggle for supermarkets, but Asda hopes its #SaveSummer campaign can boost excitement. It's all about making grocery shopping more social, story-led and instinctive – but are consumers ready for such a big step?

How is Asda upgrading the grocery list?