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  • Which has more calories: a typical 'foodie' meal or a McDonald's?
  • Which has more calories: a typical 'foodie' meal or a McDonald's?
    Cupcake Kelly, Creative Commons (2012) ©
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Foodies vs. Big Food: a healthy debate?

With a powerful elite of foodies taking to social media and demanding all things 'local, 'real', and 'independent' how can 'big food' challenge the perception that they're part of the problem?

Location Global

Scope
Whether it's McDonald's, Walmart or Kraft, big food companies have always faced trust issues with the general public. But with the march of the foodie - and their insistence on all things 'real', 'local' and 'independent' - coupled with the rise of social media, those trust issues are becoming a lot more public.

It seems the industry can barely put a foot right for fear of provoking the increasingly vocal and networked foodie. From the health criticism launched at McDonald's new McWrap, to the outrage over Tesco's attempt to invest in 'indie' cafe Harris + Hoole, in the ...

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