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  • Mikey Trapstar is one of six young experts who will mentor aspiring creatives
  • Mikey Trapstar is one of six young experts who will mentor aspiring creatives
    Vitamin Water (2013) ©
CASE STUDY

Why Vitamin Water will be hot in 2015

Using Twitter to offer career-anxious graduates access to hard-to-breach industries, Vitamin Water is connecting its audience with new generation of rising talent.

Location Global

Scope
"Do you know how crazy the economy is right now?" asks Hannah Horvath of Girls, after being 'cut off' by her parents. "All my friends get help from their parents!" [1] Fruitless internships, financial turmoil and downgraded expectations are all too familiar to young adults starting their careers.

For a generation who see work as a source of happiness, and value self-expression over a big salary, few careers are more respected than those that enable creativity. Yet as the number of degree-brandishing graduates and experienced interns grow, that dream is only getting harder.

Millennials want ...

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