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  • Now your friends can follow in real time as you drive into the sunset
  • Now your friends can follow in real time as you drive into the sunset
    damien_p58, Creative Commons (2010) ©
CASE STUDY

Sharing the journey: will Volkswagen put social media into overdrive?

Social media has led to an unprecedented level of human interaction, but the car journey experience is often missed out. The VW SmileDrive app aims to add a little bit of fun to every drive.

Location Global

Scope
The rise of social media has given birth to a truly unprecedented level of human interaction. Foodies at the latest must-visit restaurant Instagram pictures of their dinner before they eat it, TV viewers tweet their reaction to their favourite shows as events unfold, hipsters at the coolest new hangout check in on Foursquare to make sure everyone knows they're there; at times it seems like no occasion is complete until it is Facebooked, tweeted or otherwise shared across all our social networks in real time.

One experience that's been absent from all this sharing is a daily part ...

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