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  • The gin must be served in quaint and unusual teacup-glass hybrids
  • The gin must be served in quaint and unusual teacup-glass hybrids
    Hendrick's (2013) ©
CASE STUDY

Retromania: how Hendrick's invented a vintage brand

'Vintage' used to imply authenticity – but it's now being applied more liberally. Hendrick's gin is a brand without heritage that feels inherently authentic just by virtue of association.