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  • LinkedIn is improving its stickiness and relevance with the new 'channels' feature
  • LinkedIn is improving its stickiness and relevance with the new 'channels' feature
    A Name Like Shields Can Make You Defensive, Creative Commons (2010) ©
CASE STUDY

From connections to content: why LinkedIn has created its own channel

As the lines between social networks and media channels blur, LinkedIn is introducing original content in the form of 'channels' and thought pieces. But how has it managed to find success?