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  • Nightmare queues could be a thing of the past
  • Nightmare queues could be a thing of the past
    Brian Holsclaw, Creative Commons (2012) ©
CASE STUDY

Cut the queue: why millions are going mobile at McDonald's

With smartphone adoption rising across the developed world, the global race is on to figure out what exactly the 'mobile wallet' does – and how it can improve customer experience.

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