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  • E-cigarettes can be used indoors - where 'real' ones are normally banned
  • E-cigarettes can be used indoors - where 'real' ones are normally banned
    Michael Dorausch, Creative Commons (2012) ©
CASE STUDY

How Vuse hopes to make smoking 'cool' again

With smoking in decline, e-cigarettes may be the future – but only by being culturally relevant can new brands like Vuse stand out. Will it be enough reason for smokers to switch?