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  • Buyers can access everything from IM chats to a stream of automatic webcam snaps
  • Buyers can access everything from IM chats to a stream of automatic webcam snaps
    Federico Zannier (2013) ©
CASE STUDY

Is Federico Zannier kickstarting a 'small data' revolution?

There's an increasing consumer awareness of the value of their personal data - and those who gather it are finding ways to emphasise the 'value exchange' while revealing how it's used.

Location Global

Scope
An Italian student is kickstarting a revolution around personal data. Federico Zannier, aged 21, is 'monetising' his life by tracking and selling his data – and encouraging others to do the same – while gathering plenty of media attention on the way. Until recently, dissolving ideas around privacy have led to unprecedented sharing of personal information and data, with people collectively producing 1,800 billion GB of data in 2011. But now, many are starting to question how it's being used.

While the internet provides new windows into every consumer, allowing companies to better tailor, target and enhance their ...

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