Kristina Dryža is recognised as one of the world's top consumer trends experts. Having advised the boards of Virgin Group, MSN, and BSkyB, Kristina now fuses her background in consumer trends with her interest in the patterns and energies found in archetypes, mythology, and nature's rhythms and cycles to help businesses confidently navigate their future.

Global

Advertising

Shopping

Behavioural Sciences

'Retailers hope for record Halloween sales', Retail Week

'Halloween boosts consumer spending', The Independent

''Dear Tesco, it's still September': Dedicated Christmas aisles two months before HALLOWEEN infuriates shoppers', The Daily Mail

''Tis the Season for Winter Craft Beers', CraftBeer.com

'Berlin Inspires', Berlin Inspires

'Fashion: how the global market is changing seasonal collections', The Guardian

'Doodles', Google

'VLC Media Player Santa hat easter egg!', Right Now In Tech

'iTunes' 12 Days of Christmas Is Back', Capital FM

'A Season (or 13) for Shopping', The Wall Street Journal

Amidst the increasing consumer demand for novelty and personalisation, how can brands engage and stay in sync with their customers' individual and unique universes all year round?

Transient design: how seasonality keeps brands fresh