Hold On!

Hold Up

Please select a minimum of three sectors in the menu above.

Got It
  • 'Alternative' styles are now mainstreaming
  • 'Alternative' styles are now mainstreaming
    Bleach (2013) ©
CASE STUDY

Bleach: how 'fake' is the new 'real'

Colourful hair is mainstreaming – and hair salon Bleach is playing a major role. From fashion to beauty, 'fake' is becoming an aesthetic in its own right – not just an imitation of 'real'.