Hold On!

Hold Up

Please select a minimum of three sectors in the menu above.

Got It
  • The Pods are easy to use, and have an attractive colourful aesthetic
  • The Pods are easy to use, and have an attractive colourful aesthetic
    Tide (2013) ©
CASE STUDY

Zero waste: Tide's gamble on the future of housework

Despite accusations of “killing” the detergent industry, by acting like a market leader, P&G's Tide Pods profitably taps into new trends and behaviours that might be the future of housework.