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  • David Bowie's 'Space Oddity', performed in space and watched on YouTube by millions
  • David Bowie's 'Space Oddity', performed in space and watched on YouTube by millions
    Chris Hadfield (2013) ©
CASE STUDY

Chris Hadfield: reinventing the role model

The boundaries of the world's frontiers are diminishing. Astronaut Chris Hadfield used his online presence during his time on the ISS to let the public discover the wonders of space.

Location Global

Scope
In a world dominated by social networks and interactive technology, the boundaries between ourselves and the world's frontiers are diminishing. No longer required to absorb knowledge from the secondary retellings of others, we're able to immerse ourselves, propelling society into a climate of intelligent role models, heightened aspirations and innovative ways of learning.

Astronaut Chris Hadfield has become a figurehead for this movement, using his online presence during his time on the International Space Station as a vehicle for the general public to discover the wonders of space for themselves.

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