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  • David Bowie's 'Space Oddity', performed in space and watched on YouTube by millions
  • David Bowie's 'Space Oddity', performed in space and watched on YouTube by millions
    Chris Hadfield (2013) ©
CASE STUDY

Chris Hadfield: reinventing the role model

The boundaries of the world's frontiers are diminishing. Astronaut Chris Hadfield used his online presence during his time on the ISS to let the public discover the wonders of space.