Lore Oxford is a cultural theorist and strategist. She's also the author of Substack column 'Why tho?', where she writes about internet culture and the adoption of Web3.

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'NASA Launches Astronaut Internet in Space', Space.com

'CanadianSpaceAgency', Twitter

8m viewers', The Guardian (January 2012)8. 'House', Soho House (2012)9. ''Brian Cox effect' leads to surge in demand for physics', The Telegraph (January 2013)10. 'The Cox Effect: Amazon reports 500% increase in telescope sales following astronomer's Stargazing TV show', The Daily Mail (January 2012)11. 'Red Bull Stratos Worth Tens Of Millions Of Dollars In Global Exposure For The Red Bull Brand', Forbes (October 2012)12. 'Mike Massimino', Twitter (2013)13. 'Tommy Edison Experience', YouTube (2013)14. 'How Chris Hadfield turned earthlings on to space', CBC News (May 2013)15. 'Opening a Soda on the Ocean Floor', YouTube (December 2012)16. 'Mark Zohar', Twitter (May 2013)17. 'The Decline of Snark and the Return of Sweetness', Harvard Business Review (February 2013)18. 'Cmdr_Hadfield', Twitter (2013)19. 'Commander Hadfield Welcomes TED to Canada', YouTube (March 2013)20. 'Sir Ken Robinson: Do schools kill creativity?', YouTube (January 2007)21. 'Canada Celebrates Star Astronaut Chris Hadfield's Return to Earth', Yahoo! News (May 2013)22. 'The Sweetness trend', Grant McCracken

'I Am Astronaut Chris Hadfield, currently orbiting planet Earth.', Reddit

'Space Oddity', YouTube

'Christmas Day lift-off into space for Virgin Galactic and Abu Dhabi', The National

'Stargazing Live shines on 3.8m viewers', The Guardian

'House', Soho House

''Brian Cox effect' leads to surge in demand for physics', The Telegraph

'The Cox Effect: Amazon reports 500% increase in telescope sales following astronomer's Stargazing TV show', The Daily Mail

'Red Bull Stratos Worth Tens Of Millions Of Dollars In Global Exposure For The Red Bull Brand', Forbes

'Mike Massimino', Twitter

'Tommy Edison Experience', YouTube

'How Chris Hadfield turned earthlings on to space', CBC News

'Opening a Soda on the Ocean Floor', YouTube

'Mark Zohar', Twitter

'The Decline of Snark and the Return of Sweetness', Harvard Business Review

'Cmdr_Hadfield', Twitter

'Commander Hadfield Welcomes TED to Canada', YouTube

'Sir Ken Robinson: Do schools kill creativity?', YouTube

'Canada Celebrates Star Astronaut Chris Hadfield's Return to Earth', Yahoo! News

'The Sweetness trend', Grant McCracken

The boundaries between ourselves and the world's frontiers are diminishing. Astronaut Chris Hadfield used his online presence during his time on the International Space Station to let the public discover the wonders of space for themselves.

Chris Hadfield: reinventing the role model