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  • Promoting creativity and interaction
  • Promoting creativity and interaction
    YouTube (2013) ©
CASE STUDY

YouTube goes live with Comedy Week

Combining old and new media stars with plenty of hype, can YouTube Comedy Week close the gap between internet success and its equivalent in the mainstream media?

Location Global

Scope
With one billion users and four billion hours of video viewed each month, YouTube is the third most popular website in the world. Whilst most see it as a library of homespun videos mainly aimed at younger audiences, things are changing. As internet television seems not only likely, but inevitable, just like Netflix and Amazon, the brand is investing heavily in re-branding as a platform for original creative content.

As part of this, May 2013 saw YouTube first's attempt at creating a live broadcast event, combining old and new media stars with plenty of hype. Yet despite the ...

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