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  • Democratising sport by offering 'free' viewing
  • Democratising sport by offering 'free' viewing
    BT Sport (2013) ©
CASE STUDY

BT Sport: from broadband to broadcast

Broadcast and broadband are increasingly fused, and while BSkyB hopes to eat into BT's broadband market share, BT is responding by moving into BSkyB's turf: television.

Location United Kingdom

Scope
In 2009, we observed how basic connectivity had become increasingly commoditised, concluding the future of telcos would involve content and services increasingly packaged together into expensive pipes. With 4.3 million people using internet video last year, rather than paying for TV – a number that's predicted to more than double by 2016 – broadcast and broadband are increasingly fused. While BSkyB is hoping to eat into BT's broadband market share, BT is responding by moving fast into BSkyB's turf: television.

BT is adapting to this convergence. While BT Vision has only seen a modest uptake, the fight is ...

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