Evolving the magazine: how publishers are diversifying

Scope
'Print is dead' – or is it? Adapting to a complex digital landscape, publishers are finding new ways to extend the brand from leisure venues to schools – a shift with implications that reach far beyond the humble magazine.

“We are transitioning Newsweek, not saying goodbye to it,” read the announcement from the 80-year-old publication when they terminated their print sector. [1] As far as revenue is concerned, there is no denying print is in trouble, yet publishers are diversifying. The number of revenues streams editors and publishers are involved in has tripled in recent years ...

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