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  • Staring eyes change behaviour
  • People behave differently when they think they're being watched
    Kyle May, Creative Commons (2012) ©
CASE STUDY

Who's watching? Posters that fight bad behaviour

Authorities are attempting to prevent theft by triggering ‘reputational concerns’ in a bid to tug at our sense of decency.

Location United Kingdom--London

Scope
Between 2007 and 2011, the British Government spent £515 million on CCTV cameras. [1] With crime widely perceived as on the rise in the UK, [2] authorities are under increasing pressure to secure targeted areas. With finding financially viable solutions a high priority, researchers are seeking innovative ways to fight crime.

It’s a well-known fact that people behave differently when they’re being watched. By the same token, people behave differently when they think they’re being watched. That’s the reasoning behind the latest crime-fighting initiative developed by researchers at Newcastle University, currently being trialled by ...

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