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  • Searching for the 'perfect' t-shirt is much easier with the help of 200,000 people
  • Searching for the 'perfect' t-shirt is much easier with the help of 200,000 people
    The Hunt (2013) ©
CASE STUDY

How The Hunt makes social media shoppable

Images on the internet often feature desirable content – but no place to buy it. The Hunt has set out to tackle the problem by providing a new and interactive online shopping experience.

Location United States

Scope
There’s nothing more infuriating than stumbling across an uncaptioned image on Tumblr, Pinterest or Instagram of an item you’d like to purchase. With 77.5 million posts uploaded every day on Tumblr, 40 million daily additions to Instagram and millions of untagged products on Pinterest, the internet has become a sprawling hub of images often featuring desirable content – but no place to buy it. [1][2] With 90% of images failing to provide shopping information, this predicament is becoming a common occurrence. [3]

People have come to consider the internet as a malleable ...

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