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  • Online retail is no longer the preserve of large corporations
  • Online retail is no longer the preserve of large corporations
    Tictail (2012) ©
CASE STUDY

How Tictail is bringing niche boutiques to the global marketplace

While UK high street shops are shutting down, Tictail has opened 10,000 boutiques across Europe in just ten months. There’s a bright future for retail, and increasingly it’s online.

Location Global

Scope
While UK high street shops are shutting down at the rate of 32 every day, new Swedish business Tictail has managed to open 10,000 boutiques across Europe in just ten months – all with very little cost. [1] There’s a bright future for retail big and small, and increasingly it’s online.

The internet vastly reduces the cost of opening up a shop – anyone can do it. And as consumer tastes have shifted in some categories towards niche and artisan producers, sites like Etsy, ASOS, Shopify and eBay are booming. All four have seem double-digit sales ...

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